Suzie Hoban


Brand, Marketing and Communications for Businesses That Feed People

Your business is a story worth telling.

You've just been too busy running it to define it properly.

I help you find the story at the centre of your business, the one that galvanises your team and tells the world why you matter, then turn it into brand, marketing and communications that sound like you.

Book a Connection Call

Approach

1. Define who you are, who you serve and why it matters.

2. Design the positioning, key messages and marketing strategy that fit your audience and the way you naturally speak.

3. Deliver the workflows, tools and systems your team needs to communicate clearly and consistently.

Testimonials

  • Suzie brought structure and rigour to our decision making

    What distinguishes Suzie is her rare ability to translate purpose into clear strategy and practical outcomes that ensure values are not only articulated but genuinely lived. She brings a strong strategic mind alongside a practical and collaborative nature—working with thoughtfulness, resourcefulness, reliability and sound judgement.

    Fleur Studd, Market Lane Coffee

  • The impact of our work together has been huge.

    I have actual clarity on why my business exists, and a sharp focus on where to from here. I now have a clear vision to support daily activities and decision-making on product development, marketing and business strategy. And I feel comfortable and excited when sharing what we are about with potential clients, suppliers and new staff.

    Hannah Hoffman, HANA

  • Suzie was a gentle and patient guide to our rowdy group

    Her knowledge of the food sector was incredibly helpful and her understanding of our seasonal preoccupations was greatly appreciated. After working with Suzie, we feel more confident that we are delivering a consistent captivating message and we thank her greatly for that!

    We cannot recommend her enough.

    Gabrielle Hughes, Long Road Olive Co-op

  • Suzie really takes the time to understand the brief

    She then brings her own viewpoint to the work. It has really helped us to frame our comms thinking in a different way.

    Claire Kneller, Leading Harvest

Text that says 'Market Lane Coffee' with black lines above and below, on a white background.

Who I work with

I work with food and agriculture businesses, and with other values-led organisations that have a real story to tell. Most of my clients juggle complex supply chains and multiple audiences. What they need is one narrative, rooted in their purpose, to galvanise their people, be they customers, team members or suppliers.

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Logo with a stylized house and plant enclosed in a geometric shape, with the text "Leading Harvest" below.
VoconiQ logo with stylized brushstroke design.
Logo of the Long Road Co-op featuring a stylized tree and a winding path inside an oval, with the text 'The Long Road Co-op' to the right.
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Services

Brand & Purpose Discovery

We unpack what your business stands for, who you serve and why it matters. Together we define your purpose, values, audience and positioning, so your marketing and communications have something solid to stand on.

Messaging & Marketing Strategy

I turn your story into key messages and practical tools like message houses and talking points. We’ll develop a clear plan for what to say, where to say it and how often, shaped around your audiences, your resources and the way you naturally speak. Then I build the workflows and systems your team needs to deliver it.

Fractional Brand & Marketing Leadership

Senior brand and marketing leadership without the full-time hire. I work alongside founders, leadership teams and marketing managers to set direction, prioritise the work and make sure marketing serves the broader business. It suits organisations that are growing, building a marketing function or navigating change.

Everything above can run as a defined project, an ongoing engagement or a hands-on workshop with your team.

About Me

A woman with short, wavy brown hair and blue eyes, wearing a denim shirt, smiling mildly, standing in front of a plain, light-colored wall.

I fled a career in advertising to study Gastronomy in Italy. Now I do brand, marketing and communications for food and agriculture businesses.

There was a lot to love about my job in advertising. I worked in strategy and I was surrounded by the smartest and most creative people I've ever met. I once flew to Beijing to figure out how 18-year-olds were using their devices to consume media. It was fascinating, right up until I had to put that knowledge to use selling people things they didn't need. I wanted to use that knowledge for something good.

For me, "good" meant food.

Food carries culture, keeps traditions alive, shows love and creates belonging. It brings people together and nourishes them, makes them feel at home or heals their homesick hearts. And behind every meal there are the farmers who plant, grow and harvest our food.

After my studies at the University of Gastronomic Sciences, work and love took me from Italy to Colombia to Norway and finally home to Australia, building brands in cacao and coffee. My favourite work was in Colombia, where I taught cacao farmers to evaluate their own cacao, using a method designed so that a farmer and a chocolate maker could have the same conversation about quality and negotiate a fair price. I saw first-hand what clear communication is worth.

This is what I do today, for a wider table. The businesses I love working with are the ones who know their growers, care about provenance and build long-term relationships with their suppliers. These are businesses building a better food system. When they communicate what makes them special, they build stronger businesses, and a stronger business does more good for longer.

That's what we can do together: articulate who you are, who you serve and why it matters. Together we'll turn your purpose into key messages, a marketing and comms strategy that fits your audience and how you naturally speak, and the workflows your team needs to execute it, week after week.

Whether you're launching, growing fast or just tired of rewriting your 'About' page for the fifth time, I can help you make sense of it all. Book a connection call with me below, and let’s chat about how we might work together.

Contact Me

Interested in working together? Book a 30-minute connection call or send me an email: hello@suziehoban.com.au.